12/24/2023 0 Comments Webflow optimize imagesAnd who wants to optimize their portfolio images?! If they aren't crispy and retina-y and beautiful it's just a waste. Squarespace can be SO SLOW if you don't over optimize your images. SPEEDĤ7% of your visitors expect your site to load within TWO seconds, and 40% of them will leave if it takes more than three seconds. Both sites also have a dashboard that makes it easy to manage orders and shipping. Webflow makes it simple by allowing on-page editing. Since Squarespace was built to be user-friendly, that ease of use extends to managing your products and look. You deserve to enjoy using your own website, don’t you think? Squarespace and Webflow are both designed to make it easy for you to update your content. PS - Webflow charges a 2% transaction fee on e-commerce vs Squarespace at 3% Store owner experience Both accept payments through Stripe and Paypal. But why not make the buying experience seamless for your clients? Squarespace comes with a cart and checkout page, so that’s covered, but unless you’re prepared to customize those pages, you get what you get (and you don’t get upset.) Webflow allows you to completely customize both pages AND offer payment customization options. It'll be a little jarring to browse through a nicely designed portfolio page, only to end up on a very basic cart and checkout page. If you’re committed to a beautiful CMS, you need to make sure the buyer experience is unceasingly beautiful, from start to finish. SEO is an ever evolving beast and it changes ALL THE TIME. Invest in a pro to strategize and set it up for you. Webflow has so many SEO features it’ll make your head spin: incredible mobile friendliness, fast load time, auto generated sitemaps, support in creating great meta titles, and lots of other technical tools! It optimizes images so they load quickly, a huge plus, especially if you have a large portfolio. Btw, don't do your SEO yourself if you can avoid it. Straightforward doesn't always get your page found, though. Just like with its template options, it's designed to make the process really straightforward. Squarespace offers the basics: page titles, descriptions, and some limited semantic element markup tools. The good news (at least for me) is that Webflow wins the SEO competition. SEO is the million dollar word that everyone focuses on these days. Webflow requires more hands-on design work, but the intuitive visual design tools make the process less of a headache. You have to ask yourself if you’re willing to sacrifice your individuality for the sake of saving yourself just a little time and frustration. Not gonna lie, the template aspect of Squarespace makes it really easy to use. While Webflow may look intimidating at first (I was scared □), it’s easy to get the hang of. Webflow Themes = custom User friendliness (Spoiler alert: I recommend one way over the other.) Layout options Both are great options, but let’s walk through their features to see which one is going to really help your work sparkle. I wanted to move my site right away, but when I poked around the backend it looked a little overwhelming tbh. We were using HUGE images and videos and they loaded super quick. Last year I was working with a developer on a project and he built it in Webflow. At the time this was the best (and most popular) site option because it had a nice variety of gorgeous themes and it was easy to use (no coding needed). As I started freelancing more I needed something a little more professional (and with a custom domain) so I moved to Squarespace. My very first portfolio site was on Tumblr. Not only does it need to flex your artistic skills, it should communicate to your future clients that everything about you is easy to work with. Choose a content management system that’s the BEST at presenting your designs. Your website matters! If you were presenting physical copies of your designs, you wouldn’t hole punch them and throw them in a three ring binder you used ten years ago in college! You're a designer so you know that PRESENTATION MATTERS. You would not believe how many resumes I comb through of designers who have gorgeous work and a horrible website. PSA: You need a (beautiful) portfolio site.
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