12/23/2023 0 Comments Archive fashion![]() ![]() Interested in this exasperation with contemporary fashion magazines (SHOWstudio can only agree - which you can read about here), I asked Ojo why he felt that the fashion print industry was desperately lagging behind the times and why he thought he had a solution. A place where the reader learns about new contemporary creatives.' The Fashion Archive Magazine will serve as a resource, a place where one can go and expect original stories. The age when major publications talk about the same brands over and over again. The age when magazines care more about who the cover star is over the quality of the content. It is now the age when fashion magazines have more advertisement pages than content. A frustration rooted in the over-commercial nature of the fashion magazines of today. ' The Fashion Archive Magazine was created out of frustration. If you're wondering why the young fashion writer has decided to create his print magazine in an ever-increasing digital age, Ojo has also included a short statement on The Fashion Archive website, detailing his decision deciding to go ahead and create a print-based item while referring to his anguish over the current state that is the print industry: From interviews with Detroit-based clothing brand and LVMH Prize semi-finalist Lagos Space Programme designer Adeju Thompson to Hanan Besovic a.k.a sharing his thoughts on the future of fashion communication, The Fashion Archive Magazine has something for everyone. The magazine in question includes interviews with a myriad of creatives and designers spread across the globe. 'I'm a boring person that would prefer to do some writing for my magazine as opposed to going out for drinks late at night or clubbing' he told me, going on to admit, 'the time most people use as leisure time is the time I would typically be working on the magazine. Asking how Ojo balanced his time between the demands of his course and working on publishing his first fashion magazine, his answer was simple. From one Central Saint Martins fashion journalism graduate to another, I know first-hand how intense the course can be, a week where only three all-nighters were spent in the library was considered a 'relaxing one', and if your Sunday afternoons weren't spent all day at university, as far as anyone else was concerned, well you just weren’t trying hard enough. Fast forward a year into his degree, and the platform has shown no signs of wavering, now supported by physical content (the magazine) as well as digital. A quick stumble across The Fashion Archive website, and you'll be faced with all sorts of intriguing think pieces and fashion critiques, from dissecting the industry's relationship with cultural appropriation, to documenting the success of Telfar Clemens, declaring the young designer as the 'Man of the Hour’.ĭubbed a key player in' The New Wave of Fashion Criticism' by the Business of Fashion, Ojo's The Fashion Archive thrived and existed in its own right before he arrived at Central Saint Martins for a degree in journalism. In a nutshell the carefully-curated platform is dedicated to sharing unfiltered fashion content that's just as digestible to the fashion outsider as it is to the old school fashion fanatic, managing to introduce fashion to a broader perspective. The platform goes to great lengths to uncover fashion's darkest secrets alongside shedding light on newer designers (not to mention the more established) too. At the time of writing, the YouTube account has a staggering 67.8K subscribers (and Ojo's personal Instagram account 14.9k). Keen to dive underneath fashion's - at times fickle surface - T he Fashion Archive is somewhat of a hit sensation. the PDF) - sold through his own website The Fashion Archive. Unlike most other people his age (or other first-year students for that matter), Ojo has published his first magazine - which you can buy for £40 a copy (or £15 for. The young aspiring writer has also appeared on many SHOWstudio panel discussions debating all things fashion, from the industry's rising stars to the fallen ones too. Not only is he the founder of YouTube channel The Fashion Archive, but also a fashion journalist student at the renowned Central Saint Martins. Ojo, on the other hand, has become a leading voice in these communities. Blogging - at least for young people - can at times feel like shouting into the void, wondering who's watching you, if anyone at all. The young student spends his spare time researching his favourite brands and fashion history, discussing his findings and opinions on platforms such as YouTube and Patreon - consider it the 20-something-year-old version of ripping out pages from your favourite magazine and sticking them all over your wall. From the outside, Ayo Ojo seems like any regular 23-year-old fashion fanatic.
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